How to do Real Estate Marketing
08 May 2016
Be it a fresher to the real estate sector or a seasoned pro you need to always improve your marketing initiatives. Work smarter seems to be the success mantra in this field. There’re always things you can do to improve your marketing initiatives. It is in your best interest to maximize every opportunity. After all, your success as a real estate agent is dictated by your ability to market effectively. Creating a marketing plan certainly helps & here’re some great ideas to kick start your marketing campaign.
Identify and Focus
Bowing to the pressure of cut-throat competition in this line of work many real estate agents fall into the trap of working to expand their territory without considering the actual customer base they are servicing. Trying for most profitable customer positions and creating a marketing plan tailored specifically to these people is sure to improve your marketing efforts significantly!
The best way to attract new business is to focus on drawing in prospects in the area where you are already known. By spreading yourself thin expanding your territory you are left stuck competing with real estate agents who are well-established in other territories and the results are usually dreary at best. Successful real estate agents know that this is often counter -productive.
Plan to dominate
Success is the ultimate aim of every real estate agent! Sad to say, many real estate agents enter a new market looking for just a small piece of market share. To be truly successful, you need to plan to dominate your market.
Go for in depth study and try to get a strong grasp on your market & the target customer base. Thisallows you to create business when other real estate agents are sitting idle. You need to take a “no holds barred” approach to marketing your real estate business!
Go in with a clear plan for growth!
Without a clear plan for growth, you are not likely to expand your business at all! Assign a day each week for applying new marketing strategies or searching for new opportunities that are easily missed due to your hectic schedule. Set aside time to implement these ideas and look for ways to improve your current marketing strategies & adopt new ones that provide a significant return on investment.
Create a strong web presence!
Don’t miss out on one of the single largest marketing opportunities available to you. It is inevitable that to be truly successful in this competitive business you need to create a strong web presence instead of the simple and forgettable designs that most real estate agencies rely on.This goes a long way towards improving your marketing strategies!
Hiring a professional web designer to create a website that stands a cut above the rest is worth the investment as it explains to customers the benefits of working with you specifically, and provides an easy way for prospects to contact you.
The properties aspect!
Marketing for commercial & residential spaces is totally different! Residential clients may be more interested in quiet, calm neighborhoods close to schools, or in more private or secluded locations. High-density residential clientele are looking for apartments, condominiums and high-rises with premium amenities & space, highlighting these aspects can appeal more to these customers. Commercial units like retail spaces and offices being spaces that will hold a person’s livelihood often get recognition for their location convenience & spaciousness.
Stop Cold Calling…
Cold calling is a faulty marketing approach! Prospecting for new clients via cold sales leads is very frustrating and leads to many real estate agents burning out well before they have reached their potential in this business. Focus on creating prospects to call you instead. That gives you more time to focus on growing your business while you wait for potential sales to walk through the door.
Being famous is not everything!
It is not all about getting your name out there but a focus on deals that generate revenue for you and your business! Your success driven marketing strategy should be all encompassing.The sooner you change your mindset and start thinking more realistically, the more successful your real estate business becomes.
Once you get this thing going your business can sail to new heights extremely quickly. You are the only one accountable for your success– so why not take control now!